HTC Corp on Asia's Fab 50 Companies (2008); Forbes.com; 9/15/08; Joyce Huang
Abstract
HTC, a Taiwan based electronics and mobile device company, has recently become the largest producer of mobile phones that use the Microsoft Windows operating system. Their growth is largely due to their shift in strategy. Nearly two years ago, the company shifted its core focus to branding. Through innovation and key partnerships the company has been experiencing growth and success. While this growth has allowed their strengths to shine through and has created many opportunities, there are still many challenges and potential threats that lie ahead. Chou and his team are on the right path but need to remember that success requires a certain balance. With Chou’s experience and visionary leadership, it appears that the company should be able to overcome the challenges that lie ahead.
Gabbie Romano
International Entrepreneurship / ENTP 6826
October 28, 2008
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