Sunday, November 23, 2008

Jacobus Busono: Marking his mark in business

Student: Fu Kuang Chuang
Title of Article: Jacobus Busono: Marking his mark in business
Author: Suherdjoko, The Jakarta Post, Kudus, Central Java
Complete Citation: http://old.thejakartapost.com/detailfeatures.asp?fileid=20081027.S10&irec=3

Abstract:
Be happy with your work if you want to be successful. This is businessman Jacobus Busono's philosophy. The director of the Pura Group Indonesia, a large company located in the Central Java town of Kudus, some 50 kilometers east of Semarang, was recently chosen as a member of the World Entrepreneurship Forum.
"It is the result of working with a team. So teamwork is key to success. NASA can fly a spacecraft to the moon only because of teamwork," said the father of three. The success story of the man, who works until 3 a.m. every day, can be seen from his company's success. Supported by strong engineering teams and fresh innovations, Pura Group Indonesia has survived, even during the 1998 crisis, when many other companies have collapsed.
The company produces, among other things, hologram applications that are printed directly on to aluminum packaging and blister medicine packs, as well as scratch holograms for covering the numbers on prepaid cell-phone cards. The company has also modified an offset one-color printing machine so it can handle intaglio printing using two or four colors. These innovations are believed to be the first of their kind in the world. The company's others achievements include the production of NCR carbonless paper -- copy paper without carbon -- from what is said to be the first NCR production plant in a tropical country.
Lately, the company's other special products have included the development of an integrated anti-counterfeit security system involving the production of security paper. This material is usually used for printing paper money. The company is currently printing money for an African country. In Indonesia, the Pura Group is also a cell-phone voucher-card producer that uses smart technology for contact and contact-less cards. With some products, which are based on the anti-counterfeit security systems, the results can be seen on paper money. Apart from holograms, there are also watermarks. Jacobus' company also produces paper money using fibers and a three-color hologram; when the money is illuminated under an ultraviolet lamp, the colors can be seen flickering. This technology makes it difficult for forgers to produce counterfeit paper money.

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